Case Study – Festival at the Beach

During the summer, a global travel company specializing in providing travel services and solutions for both leisure and corporate clients approached the Awesome Group to host their summer party at London City Beach. This global travel company offer a wide range of travel products, including flights, accommodations, holiday packages, and travel insurance. Upon entry, guests were welcomed with a Virgin Redhead cocktail and took in the spectacular venue filled with beach and Cuban-style theming. With bunting lining the bars and walls, and inflatable flowers hanging from the ceiling, the guest’s attention was drawn to the outside area, home to the beach and cabanas, brimming with inflatables, deck chairs and games.

The 10 cabanas that lined the beach were used for a variety of purposes – where guests could enjoy some delicious snacks from the pick ‘n’ mix and doughnut wall huts and quench their thirsts at the hydration station and free gin and Singapore sling bars. Other cabanas provided entertainment for the guests, such as the talented caricaturist, relaxing massage hut, glitter artists and a social photobooth.

This was not all, with a surf simulator brought in to add to the beach and summer vibes, and table tennis, foosball, Jumbo Jenga, and connect 4 dotted around the venue. After some presentations, guests enjoyed a barbeque and street food-style dinner and more drinks at the 3 different bars throughout the venue, which served company branded lagers and other beverages.

As the evening came to a close, the guests danced the night away on the dance floor with a live band and media personality Rylan Clark performing as a live DJ!